
M Refine Group
To us “Refine” means verifying improvements every day, together. In other words, it is the result of our continuous focus on refining, enhancing, and perfecting tasks, processes, organizations, and customer relationships.
Our Team

Daniel Martinwall
CEO
M.Sc. in Mechanical Engineering
M.Sc. in Business Administration
2008–2024
Entrepreneurial investor across a diverse range of companies, providing active coaching to CEOs and management teams.
2003–2008
Entrepreneur and owner in manufacturing of equipment for the bulk handling industry.
1994–2003
Executive leadership roles in Swedish and Finnish industry. Volvo, Atlas Copco, Systemair (COO), Envirotainer (CEO), Cargotec (SVP)

Martin Gabell
CFO
Economist / Controller / Auditor
2005–2024
Chief Financial Officer, Head of Finance, and Quality Manager in mid-sized companies and corporate groups with a significant portion of international operations.
1995–2005
Accountant and Head of Accounting, as well as Chief Financial Officer in smaller companies.

Henrik Lärk
CCO (Chief Commercial Officer)
M.Sc. in Business Administration
2007–2024
Senior commercial and operational roles in mid-sized to large international companies, primarily within Life Science, including Regional Manager, Head of Marketing and Sales, Head of Commercial Excellence, Chief Commercial Officer, and CEO.
2003–2007
Sales Manager and Key Account Manager within the IT and Logistics sectors.
1995–2003
Sales and sales management within the Pharmaceutical industry.
We have been performing electrical installations for over 115 years.
Our roots
M Refine Group originates from the entrepreneurial investment company M Industrial Invest AB, established in 2003. Initially focused on the engineering sector – including manufacturing, projects, service, and technical consulting – the business later expanded into other industries. From the very beginning, the strategy centered on acquiring companies in challenging circumstances, with the aim of turning them into sustainable and profitable enterprises.
Our Development
01
Valuable Experiences
For more than 20 years and through over 30 completed corporate transactions, we have developed a unique expertise in identifying, acquiring, and improving companies.
Through a methodical process combined with entrepreneurial drive, we have learned to uncover hidden opportunities and unlock value across a wide range of businesses and business models using our proprietary “toolbox.”
02
From Niche to scalability
Over time, the ambition grew to create a more scalable business model. We aimed to build something larger – a company capable of systematically and efficiently acquiring and developing businesses with potential, particularly those sourced from challenging or otherwise unique situations.
03
M Refine Group is born
This ambition gave rise to M Refine Group – a dedicated parent company focused entirely on acquiring, improving, and refining businesses. It serves as a centralized platform where our experience, methodologies, and expertise come together to drive growth.
04
The big breakthrough
On August 14, 2024, we reached a key milestone by completing our first significant acquisition – a corporate group encompassing eight business units across diverse sectors, providing a strong foundation for future expansion.
This milestone initiated a more powerful acquisition model, and within the first year, a number of additional businesses were integrated into the group as part of our ongoing growth strategy.
Philosophy and Investment-criteria
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We are sector-independent but invest solely in B2B companies.
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We invest in business models we understand or can quickly grasp.
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We only pursue majority stakes with controlling influence.
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Our priorities are clear: cash flow, margin expansion, and growth – in that order.
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A turnaround for us typically involves 70% business development and 30% cost optimization.
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We invest geographically in new sectors only within the Nordics and Germany; in sectors where we are already active, there are no geographic restrictions.
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We are not actively sourcing deals, but we remain open to healthy add-on acquisitions for our portfolio companies.
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We believe in companies that have slowed down – not lost their core strength.
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We have an eye for businesses with the potential to outperform current results.
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We approach acquired operations with respect for their history, while focusing on delivering real, measurable improvements.
